Hospitality and Tourism Journal Matrix
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چکیده
منابع مشابه
Tourism and Hospitality Research in Ireland Conference
One of the primary challenges for the tourism sector is to communicate with potential customers in a manner that is readily accessible to them. Tourism enterprises must ensure that the tourism product is presented and promoted in the most effective and efficient manner possible. Information and communication technology (ICT) applications play a critical role in overcoming this challenge. The li...
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An adequate sample is required in studies to give acceptable power levels and generalizability. Timeliness is also at issue, hence a number of approaches are used to increase speed of recruitment and sample sizes, including incentives (Jerosch-Herold et al, 2011). Draper et al (2009) also noted that to do high quality research necessitates recruitment of sufficient participants if conclusions a...
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Interpersonal influence and word-of-mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision. This influence may be especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the largescale, anonymous, ephemeral nature of the Internet ind...
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ژورنال
عنوان ژورنال: Journal of Hospitality & Tourism Education
سال: 2007
ISSN: 1096-3758,2325-6540
DOI: 10.1080/10963758.2007.10696889